You can start building your website simple and then add functionality as you go. WordPress makes this quite doable as per its architecture but you do need a plan for what functionality you need and in which phase of your website.
Start with the minimum set of functionality you need
You don’t generally need your website to do all of what you thought it could do from day one. For instance, if you have an e-shop, you might not need it to support a “build your own t-shirt” from day one.
So, the first thing you need to do it a plan separated in phases, on what you need your website to do on-launch, functionality you think is essential for your website to have just when it comes out to the world. This is the list of the functions the developers will need to build into the website and have ready for primetime in the very first version of the site.
Go from there
When you need your website to be capable of doing more things, you can plan them for Phase 2, by then, you will have ironed out issues that you might have found with your developer and then move to organically add more brawn to your website or electronic store.
Separate your functionality in phases and group them in a way that makes sense. Think or a reason why your business needs such functionality and how mature hour audience and customers are for such an upgrade. For instance, if you are at the stage where you want to add a “repeat your last order” function on your website, you might need to ask the question of weather there is a norm amongst your existing customers to repeat their orders or their second and third orders are the same as the ones they sent before. If that’s the case, its apparent that a button to repeat their last order would make sense, make it easier for them and also minimize their effort to send a new order. This will lead to better conversion for your business eventually so this is something you might need to implement.
If on the other hand, nobody sends more than one order or people generally don’t order the same stuff every next time, this is not a feature that promises to do much good. So its a feature you either need to push back for later or not implement at all.
Always measure and try to explain your metrics
Its important for every website owner and consultant to look at the metrics and try to decipher them. From simple traffic statistics provided by services like Google Analytics, to more advanced ones like Google Tag Manager, there are always important pieces of information to find and extrapolate from there.
Look at how your users browse you website, where they click at how much time they spend and how many look to have abandoned your website before converting. This will give you and/or your consultant ideas on new features to build into the website that will either help it convert more or allow it to convert where it wasn’t before.
There are thousands of “cool” things one can do with their websites and stores, but what makes more sense? Adding a feature that is cool for people to see or adding maybe even a more subtle one that will indeed make a profit for the business?
As an example, people like to add snow falling during the holidays on their website, which is good. Wouldn’t though, based on the idea of limited budget, a call to action proposing your clients with some coupon make more sense during the holiday?
Simple questions like this will help you plan for a phase-by-phase development and enhancement of your website. Its a process that might take forever if your website is successful and as you’d like it to evolve, it might be evolving for a long time but short-term, it will help you save money and build your website in an optimized way that makes sense to the business first.