Author: Maryann Michalopoulou

Working in Online Marketing & Advertising
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Why Search Intent & Personas Are Important for SEO Content Creation

SEO content creation is a crucial element of every search engine optimization strategy. Quality, original and relevant content is a key factor in SEO success.

Search engines reward sites that have high-quality and useful content, but they are starting to move away from keywords and it’s more about the user now.

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What is NAPW and why is it important for Local SEO?

The acronym “NAPW” stands for Name, Address, Phone Number and Website, the four most basic and important things about your business. NAPW is critical for any business that wants to rank high in local organic search results. Search engines like Google & Bing take that data into account when they’re deciding which businesses to show for geo-targeted searches.