Often, web developers while building a new website to replace an older one, or while building a brand new site altogether, they forget to edit links that point to pages on the website which are […]
Category: SEO
Why Search Intent & Personas Are Important for SEO Content Creation
SEO content creation is a crucial element of every search engine optimization strategy. Quality, original and relevant content is a key factor in SEO success.
Search engines reward sites that have high-quality and useful content, but they are starting to move away from keywords and it’s more about the user now.
What is NAPW and why is it important for Local SEO?
The acronym “NAPW” stands for Name, Address, Phone Number and Website, the four most basic and important things about your business. NAPW is critical for any business that wants to rank high in local organic search results. Search engines like Google & Bing take that data into account when they’re deciding which businesses to show for geo-targeted searches.
How a blog can help your business and boost your SEO efforts
SEO and content marketing are like peanut butter and jelly, both match together perfectly. SEO needs text, articles and keywords and content marketing consists of quality content and using the keywords that you’re targeting. Bring […]
Why SEO is important for your PPC campaigns too
Many people think that Search Engine Optimization and PPC campaigns are two completely different strategies, but they are actually two sides of the same coin, search. If you use Google Ads as part of your […]
So how expensive is it to be in the first page of Google?
In our base country these days we are reading a lot of articles around how big companies have a better chance of being in the first page of Google, just because they are big companies. […]
WordPress Speed : Browser VS Server Cache, Explained
One of the most common reasons of a website’s speed degrading, is image size. In more general terms, its how your browser receives these assets from the server and how often. When you load a […]
SEO : been there, done that, now what?
In case you did all of the above and your question is “what happens then”, then you should know that neither on-site SEO nor off-site SEO are one-off actions. On-site SEO should be performed regularly, […]
Off-site SEO : link-building, what about links on Social Media?
Most people consider links from SM are active links to your website. One of the most common misconception is that when you post a link from your website on Facebook, this link is considered an […]
Off-site SEO : link-building, inbound links from the network
There are a couple of ways you can add links to other peoples’ websites. Since you don’t control their website but they do, then you can’t really go in and add links unless they want […]
Off-site SEO : link-building, Find blogs and forums that talk about your stuff, join the conversation
There are a couple of ways you can add links to other peoples’ websites. Since you don’t control their website but they do, then you can’t really go in and add links unless they want […]
Off-site SEO : link-building, write articles and send them to press websites or magazines
Or in other words, your link-building strategy. There are a couple of ways you can add links to other peoples’ websites. Since you don’t control their website but they do, then you can’t really go […]
On-Site SEO : Body text and first paragraph
Mainly in case you don’t use a meta description, the first paragraph of the text of each page is very important. In all cases, your first paragraph should be descriptive and contain the target terms. […]
On-Site SEO : Meta Description and Meta – Keywords
Apart from the front-end, obvious and visible parts of a page, there are some hidden parts on it which are called meta-data. Two common meta-data elements which are important to search engines are meta-description and […]
On-Site SEO : Web page URLs and broken links
Search engines visit your website every day, multiple times, they take each of your pages and list its url and their analysis on that page. They store this information on their database so they can […]
On-Site SEO : Page’s web address or URL
Another important “place” where we should have the target terms, is the web pages URL or more simply, its address on the internet. Each page of your website has a url which is unique, no […]
On-Site SEO : Web page’s title or else Meta-Title
Each of our website’s page has a title. Its the one you see on the web browser when browsing your website. Here, you should include the target terms but at the same time, write the […]
Think of off-site SEO as the “word of mouth” on the web about our website, the more “important” people propose us, the better for us and the ones that ask.
Think of on-site SEO as the factor of quality, relevancy and user experience of our website.
Search Engine Optimisation : Off-site VS On-site, what’s the difference?
Search engine optimization contains two things we need to do, a set of actions that we need to do on the website and another set of actions to perform outside our website. To correctly perform […]
Search Engine Optimisation : Search terms, broad and specific terms
When it comes to how the users search, things are pretty straightforward. Like mentioned above, a search for “t-shirts” is of a higher maybe competition than a search for “prosthetic legs” and this is due […]
Off-Site SEO : what we do outside our website to help it in SERP
Website’s structure, content quality, easy of use and user experience, loading time e.t.c. are important factors for your website’s performance on search engines. This is what we tried to optimize up to a level in […]
On-Site SEO, or what we do on our website to help it in SERP
In the previous steps of this small guide, we decided a list of the pages we would like to optimize. Having that list we will need to pick one to three keywords / terms that […]
What is SEO? A small introduction
S.E.O. stands for search engine optimization. Its a process you will need to follow in order to increase the chances your website appears higher in the search engines like Google, Bing, Yahoo e.t.c. when users search for relevant terms to your website’s content.
